Postmodern Rejuvenation Of Grown-Ups: Who Kidults Are?

The paper is dedicated to the kidult figure – childish adult – as a generation of postmodern reality. It is postulated that 20-35-yeared people escaping from their biological age by desire to dress up into teenage clothes, by antiaging treatments, by searching of extreme experiences, by the lack of investments in long-term relationships and properties is a logical process of youth lifestyle standardization and juvenile society of postmodern times. The parallelisms for kidult definitions as the symbols of immaturity, responsibility avoidance and escaping from adult identity are investigated. There are also highlighted the major approaches to understanding kidults as the age and activities group, as well as determined the interpretation of their appearance from the economics, culture, social domains, anthropology, age psychology viewpoints. The typical traits and psychological characteristics of kidults starting with immaturity and ending with a high level of suggestiveness and anachronistic features are outlined.