Development of Project Management Models for Information Systems to Improve Website SEO Metrics

The study conducts a comprehensive investigation of project management methods for developing an application aimed at analyzing and improving website SEO metrics. The research covers both the theoretical justification for the need of such application and its practical implementation and performance evaluation. A conceptual management model has been built to structure the processes of planning, development, and deployment of the application, taking into account market needs, key functional capabilities, and modern technologies. In addition, a mathematical model has been proposed that formalizes the management of resources, risks, and time, enabling the assessment of project efficiency and the ability to forecast results. The application of these models enhances project adaptability to changes in search engine algorithms and market conditions. Results demonstrate that integrating the latest technologies and management methods is a crucial step in the effective development of applications designed to improve SEO.